Since last fall when I was deep into the research for the Informa report, I detected a need for a safe place, a forum, where the virtual communities' challenges could (at least) be flagged and examined more closely.
In February, at the MWC, I stopped by the W3C booth and met Dominique Hazael-Massieux, the Mobile Web Initiative Activity Lead. In March, and for the past week, Dominique and I have be hatching a proposal. The W3C has the appropriate structure for this work to begin and continue, but it lacks the appropriate staff to drive the initiative.
A proposal is now being reviewed by over 20 mobile community operators and Network Equipment Providers, some of whom have a lot invested in the virtual community space, to solicit their sponsorship for this W3C fellow post. The post would need to be created, but there is no point in creating something for which there is no financial support.
I look forward to seeing how this is received at the W3C Advisory Committee meeting next week.
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Mobile advertising is a good gage to watch for forecasting ad sales. Right now there a lot of mobile social networks trying to prove their business model based on ad sales. Crush or flush has added a new revenue model for mobile social networks that looks very promising. See the article posted at http://www.hiloa.com.
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