The process of educating the market about mobile communities is only beginning. Even those of us who spend every day and night working on this topic need to hear how others see and experience the market. There remain many companies who are interested in learning more but have not really invested in a good report!
An alternative to a market research report is a delegate seat at a summit such as that which will be held July 2-4 2008 in Amsterdam. I love the city of Amsterdam and welcome the opportunity to be going back there. In addition to excellent location, the opportunity to collaborate with the conference organizer in the development of the agenda was valuable to me.
Mobile Social Networking and UGC: From Foundations to Advanced Strategic Planning is the title of the pre-conference workshop which I am conducting. As the title suggests, I will layout out the foundations as I see them and will take this through to the future and how to plan for it. I'm particularly excited about the afternoon which I'm planning to focus on the model of the industry. I am going to invite some financial and industry analysts to that session and really get serious with some What If scenarios.
Summit speakers include some of the most outspoken independent community operators (Gofresh, Flirtomatic) and several mobile operators. I anticipate that IIR will be able to bring in a good group of operators.
Today I'm going to issue an invitation to some of my lists to register early for the Summit and Workshop.
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